AWeber Review: Best Email Marketing Software In 2020?

Written by technoseekers / Published on September 20, 2020

AWeber is one of the most popular email marketing software or tools currently in the market. If you are thinking of investing in an email marketing tool in 2020, AWeber surely proves to be a great option right away.

AWeber offers a variety of customizable email templates, robust functionality, tons of features, support, and much more. So if you are looking forward to creating a successful email marketing campaign, AWeber does have the potential to further evaluate.

Well, here we dive deep in the various factors to evaluate whether AWeber is a great choice for 2020 to create your email marketing campaigns.

One of the strengths of the software that is very apparent is minimalistic easy-to-use interact, numerous features and effective support. That is surely undeniable.

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So AWeber is indeed a great choice for email marketing for your brand.

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We highly recommend to once check their free plan and go through the interface before getting further in the article.

Features

Aweber email marketing software offers a plethora of features to run a successful email marketing campaign.

They proudly offer a wide range of features to complement customized email marketing campaigns for small businesses as well as corporate giants.

AWeber was actually amongst the firsts to introduce autoresponders. However, the feature is now found to be with every other email marketing software.

But as earlier, AWeber continues to bring out the best new features such as automation to meet the marketing requirements.

So, let’s dig dive into the variety of features you’re getting with AWeber email marketing software.

Drag-and-Drop Campaign Builder With Automation

You can surely send broadcast emails to your subscriber which is a one-time email sending feature.

On other hand, AWeber allows you to create customized email campaigns, basically a series of emails to your subscribers.

Due to their drag-and-drop option, this becomes super-easy. There are various action blocks such as ‘Send a message’, ‘wait’ and ‘apply tag’ at the left panel.

Just drag-and-drop according to your campaign to begin with.

You can create a basic autoresponder by using the message blocks and ‘wait’ blocks as well.

However, there are much more advanced options for automation here as well.

You can also add or remove a tag depending upon subscriber’s activity such opening the link.

Adding a tag means creating a trigger for a campaign to shoot when a subscriber does a particular activity.

This is actually ideal for a small business owner or anyone who is starting up with email marketing.

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Customizable Signup Form Builder

You won’t be much impressed with the default AWeber form templates available there. They aren’t updated for a long time for sure.

But the builder itself is constantly improved for better customization options.

It provides you full control on what you want subscribers to look at the form. It surely requires some work to do on it.

You can make an attractive sign-up form to embed in your website with this.

Remember that you can only make signup forms which can be embeddable. For other types of forms such as pop-up forms, you will need to use the integration with third-party tools.

More Than 850 Integrations

AWeber constantly focuses on updating their integration capacity over time. They will keep adding third-party integrations over time to make their application updated.

As per now, they are offering more than 850 integrations in different sections.

For example, e-commerce integrations such as PayPal, WooCommerce, Shopify and Clickbank can be used.

You can also integrate website builders Weebly, Joomla, WordPress and Wix as well. Social media platforms like Twitter and Facebook can also be integrated.

Split-Test Functionality

Split-test functionality is relatively a new feature found to be an advanced email marketing software. It performs split testing to optimize the best results. Split-test functionality only works for the broadcast emails.

While creating a split-test, you can actually specify the different segments and how much percentage of these segments will be receiving a particular email variation.

Then, you get email drafts which you can schedule the emails to be sent.

Split-test functionality, however is limited as compared to other email marketing software that allows you to do split-test.

Well, this might not affect the overall decision in favor of this tool for everyone as it depends upon your preferences.

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Total Opt-in Control

It is really crazy when most of the email marketing tools out there make subscribers opt in again at the time of importing it again.

So you won’t get the choice of whether you can allow a new subscriber to choose for single opt-in or double opt-in.

But with AWeber you get this feature!

You can control whether or not you would want imported or want the new subscriber to confirm their email addresses.

So basically if you know that you have a subscriber willing to single-opt is a high-quality prospect. It increases the conversion rates for your sales as well.

AWeber Mobile Application

Not all the email marketing tools or software offer mobile applications but AWeber does.

They have actually three different mobile applications which are available on Android and iOS both.

All three different applications have specific functions to offer.

AWeber Stats: This allows you to see the live email statistics
Atop App: You can add subscribers from your phone-in person ( can be used at an event or put at the store)
Curate: It allows you to create emails to send.

Convenience

If you are someone who is starting out with email marketing, with all high-end email marketing tools, it already becomes quite hectic to handle anticipation.

These marketing tools seem very advanced and cumbersome to utilize fully. Even if you get the basics, to really optize it completely and in less time needs a learning curve.

Well, a lot of people don’t want to give in. Some might want a simple solution to send multiple emails. Some surely require advanced features but easy to use at the same time.

AWeber is an email marketing tool which is easy to use as compared to others. You know that the moment the interface opens. It is very minimalistic to start with.

When you see less of it on the screen, you would know what to do automatically.

Here are some more aspects on which AWeber stands out on ease of use.

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Minimalistic Simple Dashboard

AWeber prides in creating a more simplistic vibe in its approach whether it is the design or functionality.

It makes more sense for people to go with AWeber as it is more handy as you start exploring it.

Navigation in the AWeber application is pretty much simple and easy.

You won’t find any hidden settings and or extra configuration rabbit hole to keep digging in.

Everything is apparent to utilize. Not to mention things are mostly self-explanatory. So, you get as you move into the tool to actually use it.

If you are a start-up or new company getting into email marketing with least investment, AWeber is an ideal for you.

Some parts though are not as intuitive as it could be. The ‘messages’ part might take some time to explore more and more features embedded in the page.

Once you create the campaign or while creating it as well, you will be taken to further step easily.

Customized Templates

AWeber offers hundreds of varieties in the email templates to use it accordingly. However, a lot of them apparently are a bit outdated.

Luckily, the customization option with AWeber is quite powerful. You can do a lot with editing the templates.

Basically you can make your own templates to use it further.

Even if you don’t, there are still a lot of decent email templates to use in multiple formats of email marketing.

It just makes things very easy for a marketer or the person creating an email marketing campaign.

Once you make a template for a type of email, you can just save it quickly. That saves a lot of time and effort as it can be used for all certain types of emails in future.

Segmenting and Tagging of Subscribers

Tags are one of the most crucial elements of email marketing, especially on AWeber.

Tagging of subscribers helps to understand them better for a certain purpose or use. You can manually assign them tags or also can do them on the basis of their activity.

Tagging further helps to target a specific section of subscribers to send more accurate emails. It surely boosts your engagement rate and makes conversion rate improve as well.

When you separate these tagged subscribers for a specific purpose or on the basis of some activity, they are basically segmented.

Segmentation of your subscribers list further makes it easy to target more accurately.

Access Free Stock Images

AWeber allows you to access over 6,500 free stock images in the gallery. These images make your emails more attractive.

It definitely increases the engagement rates as visually they are more inclined to draw attention.

You can drop an image block while editing the newsletters or emails. However, you do have the option to upload your own image as well.

But with all these free stock images, it makes them more vibrant and variety-oriented. Not to mention how easy to use it is.

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Analysis and Reporting

Analytics and reports are crucial parts of an email marketing campaign. Hence, it should be something to prioritize when you opt for email marketing software.

It just not provides detailed information about the progress of your email marketing campaign but also helps you improve the campaign itself.

It tells you what’s working and what not, so you can change it accordingly.

Everytime with multiple reports, you can actually figure out the dynamics of your email marketing campaign.

This can be leveraged to gain better results and understanding more about the process over time.

Here’s what AWeber does with this aspect of email marketing tool :

Best At The Basics

First of all, AWeber doesn’t go too far in the analysis and reporting aspect of the email marketing tool.

But that doesn’t mean, it doesn’t fulfil the requirement.

For any marketer or business, the basics here are the all one probably need. There are actually tons of reports to analyse and get benefit from.

You can check the reports on how much emails are opened over time, the list reports, new subscriber reports, daily subscribers reports and tons of more.

You can also check the ones who are unsubscribing, also can check the time and rate, to make it better.

Intuitive Insightful But Clean Dashboard

Again, AWeber is more focused on providing what is really necessary for the email marketing campaign.

The dashboard itself is quite intuitive and helpful to assist you on what’s going on in your email marketing campaign.

You can just get a good idea with a single glance. The dashboard analytics is extensive enough and yet very clean to not confuse the users.

It gives you only a certain number of significant metrics to determine the progress of the campaign.

There are mainly five important reports you should be focussing on :

Clicks Over Time
Opens Over Time
Sales Over Time
Subscriber Totals
New Subscribers

Get Standard CSV Report Exported Quickly

Exporting CSV reports can be done with AWeber quickly. There is a quick button to get down with all the individual reports.

However, you won’t get any customization options. The table report is helpful to get all the analytics at one place.

It makes it easy to apprehend the progression in different contexts.

For example, you can just see the number of follow ups, total opens, unique opens, broadcasts and much more with the respect to the particular date.

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Support

Support is indeed amongst the strong suite of AWeber email marketing software.

So, it is something acclaimed from their happy customers found widely on the web.

They have three different technical support channels to connect from. One is their contact number available on weekdays U.S Eastern time for sure.

Another most effective channel for support is their 24/7 live support. The tech support will always be ready to help at the moment whenever you need it.

Their ticket support is also very quick as they back to you under 24 hours, and mostly before that.

Not to forget their AWeber Blog hosting highly intuitive and solution-oriented content to help their customers.

Pricing

AWeber offers a FREE PLAN to new customers for upto 500 Subscribers with 3000 email sends per month.

However, earlier they used to offer unrestricted free trial for 30 days but over the competition and make it more accessible to general use, they offered a free plan as well.

Their PRO plan starts from $16.15/ mo, billed annually where you get 0-500 subscribers.

They have different subscribers range with a dedicated price suiting your requirements and subscriber size.

As compared to other email marketing tools, this is really cost-efficient and actually makes it comfortable for users to step up as their business grows.

The largest available subscriber limit they have is 10,001 – 25000 at $149/ mo, if billed annually then $146.14/ mo.

Conclusion

AWeber is an ideal email marketing tool for small businesses, start-ups and other internet entrepreneurs as well. It is cost-effective powerful email marketing software to create successful email marketing campaigns in no time.

The simplicity, ease of use and plethora of features at a reasonable price makes AWeber a great alternative for all the top-notch email marketing tools in the market.

What we recommend is go with their PRO PLAN costing you just $16.15 per month for your initial month to enjoy all the premium features rather than going for their free plan.