One Plus continues to occupy 30% of the market share, leaving behind Samsung with the market share of 28% and Apple with the market share of 25%. One Plus 6 in accordance becomes the best-selling premium phone, by becoming the flagship-model within five months of its launch.
Followed by One Plus 6, the best selling models are Samsung Galaxy Note 9 and Galaxy A8 Star. One plus 6 and One Plus 5T along with the top-end hardware and affordable prices have 8GB RAM and Snapdragon 845 processor, in comparison to Apple and Samsung phones, sold at almost half prices.
The typical offers enhancing the Chinese brand sale includes trade-ins , buybacks, monthly 0% EMI and instant cashbacks, which strongly influences large sections of people, specifically the youth, and rural people who are gaining their footing financially and taking up the power to be the smartphone users.
The key strategies behind extensive One Plus market share include positive word of mouth and effective social media strategy. One Plus continues to devise strategies for the upcoming launch of OnePlus 6T on October 29 and October 30. The new features in OnePlus 6T include a fingerprint sensor and waterdrop notch.
Pre-bookings for OnePlus 6T has already been started through online partner Amazon India. The launch event for One Plus 6T will be held in New Delhi along with pop-up events at 12 venues in 9 cities on November 2.
OnePlus focuses on increasing retail sales by launching its offline stores in different cities for the brand to reach larger potential user base. This allows differs rent community members to engage with the brand and allow experiencing the product live before they buy. The stores are designed to provide extensive display of One Plus products to potential customers and enhance trust within people. The first ever One Plus experience store was launched in Bengaluru, the success of which could be measured from the increase in online sales of that region.
Along with this, new stores have been launched in Delhi, Mumbai and Kolkata as apart of offline expansion process.Currently, One Plus largely depends on its online store, Amazon and is striving better to enhance the offline stores to make use of opportunities in whatever ways possible. With sales entirely based upon online user base, the offline stores must act like a top up to this share.
One Plus now aims to continue its name in the best selling premier brand by putting in its best efforts and strategies.
Stay tuned with Technoseekers, for more future updates.
Featured Image Source : 9to5google
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